For managers, the Internet today has become a great challenge. Actually, the various technology platforms are emerging at high speed, thousands of pieces of information are being added on the Web, social networks are multiplying, Web software is becoming specialized and search engines are smarter.
In light of this reality, policymakers are overwhelmed by these constant changes.
The question for policymakers is not why to make changes to their websites, but how.
A well-designed site would answer the following questions:
What is the desired positioning of the company and its services? How does it stand out from competitors? How does it reach target customers locally, nationally, internationally? What messages does it convey, where and how?
To maximize the return on our customers’ Internet investment, it is essential to invest in a thorough analysis of their needs and design an integrated strategy. More specifically, the Clickon360 approach starts with the overall vision of the company: where is it, where it should go and how fast. This vision focuses on marketing and sales, as well as company technologies and processes, then invest in tactical levels such as Web pages and Web SaaS software. Our experienced professionals work closely with clients to ensure that their internet goals correspond perfectly with their business strategy and marketing. Short-term decisions must be consistent with the long-term plan. Skipping this step may result in significant losses of time and money.